{"id":689,"date":"2010-03-01T16:49:59","date_gmt":"2010-03-01T14:49:59","guid":{"rendered":"https:\/\/tangi-bertin.net\/blog\/?p=689"},"modified":"2010-03-01T15:25:56","modified_gmt":"2010-03-01T13:25:56","slug":"europe-ecologie-bretagne-bon-eleve-du-web-des-regionales","status":"publish","type":"post","link":"https:\/\/tangi-bertin.net\/blog\/europe-ecologie-bretagne-bon-eleve-du-web-des-regionales-689\/","title":{"rendered":"Europe \u00e9cologie bretagne, bon \u00e9l\u00e8ve du web des r\u00e9gionales ?"},"content":{"rendered":"

Au fur et \u00e0 mesure que les r\u00e9gionales approchent, les sites de campagne se remplissent, se finalisent. Et moi je continue mon tour critique de ces outils num\u00e9riques.<\/p>\n

Aujourd\u2019hui sur le grill le site d\u2019Europe \u00c9cologie Bretagne<\/h2>\n

\"\"<\/a><\/p>\n

Ce qui marque de prime abord, c\u2019est le c\u00f4t\u00e9 \u00ab lessive \u00bb du site : le bloque \u00ab 5 actions en 1\u00bb est pour le coup un peu trop bleu et look\u00e9 fa\u00e7on assouplisseur<\/strong>. Il ne manque plus que quelques \u00e9toiles scintillantes et l\u2019on ressuscite Bonux !<\/p>\n

\"\"<\/a><\/p>\n

Au-del\u00e0 de ce premier aspect graphique, le scroll vertical est v\u00e9ritablement trop important, et l\u2019on se demande bien ce que l\u2019on va trouver tout en bas de la page \u2026 Sans compter un bandeau un peu \u00ab\u00a0too much\u00a0\u00bb.<\/p>\n

Cependant, c\u2019est pour moi le meilleur \u00e9l\u00e8ve du moment, en termes de site de campagne en Bretagne :<\/p>\n

Tout d\u2019abord un bandeau simple et clair, avec un premier item poussant \u00e0 l\u2019action<\/strong> :<\/p>\n

\"\"<\/a><\/p>\n

Le bloc 5 actions (\u00e0 relooker car la lessive \u00e7a va 5 minutes) : on pousse \u00e0 l\u2019action, le militant, le sympathisant, ou le simple \u00e9lecteur en qu\u00eate d\u2019informations sait ce qu\u2019il peut faire. Le journaliste, n\u2019est pas en reste.<\/p>\n

Le bloc d\u00e9di\u00e9 aux mots clefs est simple, une belle r\u00e9ussite, d\u2019autant que la liste de r\u00e9sultats renvoy\u00e9s est claire, bien qu\u2019un peu limit\u00e9e en cas de retours nombreux.<\/p>\n

\"\"<\/a><\/p>\n

Mais surtout, l\u2019\u00e9dito est visible sans scroll : une mise en avant pertinente<\/strong>, qui permet de maintenir rapidement le niveau d\u2019information du viseur.<\/p>\n

L\u2019agenda, bien que tr\u00e8s long est tr\u00e8s fonctionnel, les blocs vid\u00e9o ne sont pas d\u2019une originalit\u00e9 folle mais la chaine d\u00e9di\u00e9e aux vid\u00e9os des candidats est une belle innovation, surtout dans la dynamique de proximit\u00e9 affich\u00e9e le plus souvent par la sph\u00e8re politique.<\/p>\n

\"\"<\/a><\/p>\n

La mise \u00e0 jour quotidienne des contenus du site, que ce soit les communiqu\u00e9s de presse, les r\u00e9seaux sociaux ou les agendas est tr\u00e8s appr\u00e9ciable<\/strong>. C\u2019est la campagne v\u00e9cue \u00e0 domicile. Dommage qu\u2019une grosse ic\u00f4ne Podcast soit pr\u00e9sente sur la homepage et ne m\u00e8ne \u00e0 rien \u2026 Il en va de m\u00eame pour l’\u00e9coblog, qui n’a pas \u00e9t\u00e9 mis \u00e0 jour depuis 10 jours.<\/p>\n

Sur les r\u00e9seaux sociaux, qu\u2019observe-t-on ? Une page facebook et un compte twitter qui ont un nombre d\u2019abonn\u00e9s assez faible. Cependant, l\u2019activit\u00e9 sur le g\u00e9ant bleu est importante et n\u2019est pas uniquement autocentr\u00e9e sur la campagne : on peut y lire des informations compl\u00e9mentaires (articles de journaux, \u00e9tudes, bon plans, sites utiles, \u2026). Le compte twitter quand \u00e0 lui, a un peu de mal \u00e0 se plier aux usages (manque de contenus annexes et compl\u00e9mentaires), mais r\u00e9ussit \u00ab l\u2019exploit \u00bb d\u2019avoir des listes et une poign\u00e9e de retweets. Dommage qu\u2019il n\u2019y ait pas de hashtag et une plus grande diversit\u00e9 de th\u00e9matiques.<\/p>\n

\"\"<\/a><\/p>\n

Chose \u00e9galement int\u00e9ressante : contrairement \u00e0 la plupart des listes qui se pr\u00e9sentent comme non rattach\u00e9es \u00e0 un parti (Malgorn n\u2019est pas l\u2019ump, Le Drian n\u2019est pas le ps, \u2026), mais comme une f\u00e9d\u00e9ration de nombreux partis \u00e0 tendances proches, Europe \u00e9cologie joue la carte \u00ab corporatif \u00bb et invite le visiteur \u00e0 rejoindre le r\u00e9seau social maison. Je ne l\u2019ai pas test\u00e9, mais c\u2019est en projet. Pourtant discuter r\u00e9gionales sur un Coopol ou un \u00ab cr\u00e9ateurs de possibles \u00bb pourrait permettre d\u2019initier une dynamique forte sur ces m\u00e9dias.<\/p>\n

Alors que les documents de campagne (kit presse et militant) sont facilement accessibles et bien ficel\u00e9s (attention aux photos basse d\u00e9finition quand m\u00eame), on regrettera qu\u2019il n\u2019en soit pas de m\u00eame pour la banque de photos, disponibles en petites tailles et sans aucune information sur les modalit\u00e9s d\u2019utilisation (type de licence d\u2019exploitation).<\/p>\n

\"\"<\/a><\/p>\n

Dernier petit d\u00e9tail appr\u00e9ciable : les url sont propres<\/strong>. http:\/\/bretagne.regions-europe-ecologie.fr\/669-creer-ou-rejoindre-un-groupe\/ L\u2019identifiant num\u00e9rique aurait cependant d\u00fb \u00eatre mis \u00e0 la fin, pour une meilleure lecture du visiteur.<\/p>\n

Bilan :<\/h2>\n

Un site simple et efficace<\/strong> : un look fonctionnel, des contenus accessibles rapidement, un clic suffit pour trouver le programme. Il est facile de rentrer en contact avec les personnes clefs et surtout, l\u2019information est mise \u00e0 jour de fa\u00e7on quotidienne ! Je ne sais pas ce que donne la newsletter, mais je l\u2019imagine charg\u00e9e \ud83d\ude09<\/p>\n

La lessive mousse bien !<\/p>\n","protected":false},"excerpt":{"rendered":"

Au fur et \u00e0 mesure que les r\u00e9gionales approchent, les sites de campagne se remplissent, se finalisent. Et moi je continue mon tour critique de ces outils num\u00e9riques. Aujourd\u2019hui sur le grill le site d\u2019Europe \u00c9cologie Bretagne<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[178,174,175,177,173,609,148,161,176],"class_list":["post-689","post","type-post","status-publish","format-standard","hentry","category-politique","tag-eclections-regionales","tag-ecolo","tag-ecologie","tag-election","tag-europe-ecologie","tag-politique","tag-regionales-2010","tag-regionales-2010-bretagne","tag-udc"],"yoast_head":"\nEurope \u00e9cologie bretagne, bon \u00e9l\u00e8ve du web des r\u00e9gionales ? - TIC-logs par Tangi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tangi-bertin.net\/blog\/europe-ecologie-bretagne-bon-eleve-du-web-des-regionales-689\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Europe \u00e9cologie bretagne, bon \u00e9l\u00e8ve du web des r\u00e9gionales ? - TIC-logs par Tangi\" \/>\n<meta property=\"og:description\" content=\"Au fur et \u00e0 mesure que les r\u00e9gionales approchent, les sites de campagne se remplissent, se finalisent. 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